How Encouraging Networking Makes Your Workplace More Effective

There are still some companies and managers who have mixed feelings about employees who use networking sites like LinkedIn. They fear either a loss of productivity or perhaps even losing the employee to a competitor. Neither risk should be a serious problem. You can easily avoid time wasting by better training and easier recruiting benefits your company, too.  But the upside of networking far outweighs the downside risk, so companies that encourage their employees to network internally and externally have an advantage over the others. There are many reasons for this, but here are the top three:

NETWORKING IMPROVES PERFORMANCE. Nobody can do their job entirely alone, so that an employee with average ability but a rich network can actually outperform a genius with a weak network. The reason for this is not hard to find. Whatever you do for a living you are going to get stuck from time to time and need help. A well-connected employee needing help just asks their network and they get that help quickly. Others maybe send messages and leave voice mails but nobody gets back to them or they get back too late. This was one of the key lessons of the study How Bell Labs Creates Star Performers by Robert Kelley and Janet Caplan, published in Harvard Business Review in July 1993.

NETWORKING FOSTERS A COLLABORATIVE CULTURE. If you are doing the networking correctly  people invest part of their time to help others, on request or proactively and without any expectation of an immediate payback. This payforward approach means that when you need help you are more likely to obtain it, but it also means that you operate in a less competitive environment where people share rather than obstruct. You can read more about the basics of networking in this way in  Three Keys to Networking

NETWORKING DECREASES CONFLICTS. Perhaps the least intuitive of the three is that networking reduces conflicts.This happens because when communities are connected by multiple links you are more likely to get less polarized opinion. In contrast when you have two communities linked only by a single "gatekeeper" then you are much more likely to get polarized opinions and conflicts. This was confirmed by research by Renaud Lambiotte and others at the University of Liege in 2006. You can read more in their paper Majority Model on a network with communities.

For managers the lesson is that if you are not already actively encouraging a networking mentality now is the time to start. Make sure that you set a good example, make sure that your employees know that you expect them to network and make sure they know how to do it effectively.

And for everyone else? Many companies already recognize the importance of networking so having a demonstrated ability to build and maintain an effective network is going to carry more weight when you are looking for a new job or a promotion. Faced with two identical candidates recruiters are much more likely to choose the one who is able to call on the support of an extended network. Now you know why.

More about professional networking

There's much more about professional networking in my book Payforward Networking on the Amazon bookstore in both paperback and Kindle editions.

Lectures, Workshops, Coaching and Writing

For lectures, workshops, coaching and writing about networking and other communication topics visit, email or call 0046 730 894 475.

Related Posts about Networking
How to Make Photos for Professional Profiles and CVs
Why Networking is About Building relationships
How to Use Twitter for Professional Networking
LinkedIn: Why Unanswered Messages are Wasted Opportunities
LinkedIn May Be Hacker's Dream Tool But Attacks Easy to Foil
Recruiters Not Only Check Social Media They Use Them to Identify People
How to Separate Work and Private Networking
Linkedin Etiquette: How to Approach People You Don't Know
Professional Networking: Five Sites You Should Be Using for Your Career
Three Keys to Networking
Selling Your Ideas: Influencing Your Way to Success


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