Showing posts from December, 2015

Five Reasons Why Your Company Should Have a Quora Account

Since it was founded the social Q&A site Quora has mostly been restricted to individual users. This year a handful of companies were allowed to have company accounts for an experimental period. Now Quora has opened up company accounts to most businesses. According to the Quora announcement, to qualify for a company account "your company must have at least three employees and a mature and built-out website". But why should a company have an account on Quora? Here are five good reasons: Brand Protection . First of all if you don't create an account someone with the same of a similar name might occupy the space. Quora is ranked highly by Google so pages on the site appear quite high in search results. Even if you don't plan to apply much effort to the site it is still prudent to register an account early so that you get the username and URL you want. Market Intelligence . People often wonder what people are thinking about their products and pay market rese

Not Dead Yet, Email Finds New Life Through Digital Assistants

People have been predicting the end of email for many years. Already in 2009 the Wall Street Journal was arguing that the reign of email was over in Why Email No Longer Rules...   But email has stubbornly resisted every attempt to replace it. As a marketing tool it is still effective, even though there are better alternatives and spammy email universally despised, a topic I covered in 2013 in Why a 40 Year Old Marketing Tool is Still Relevant.  As a business communication tool it has also proved to be more resilient than it's successors like the now defunct Google Wave, a theme I discussed in 2014 in Why Email Isn't Dead or Dying Anytime Soon . In this post I argued that email would persist because you can email anyone anywhere using anything, almost. Other apps might be more elegant, but while some people use messenger others use WhatsApp. And you can email from an iPhone6 to an old Windows desktop. You can't do that with Snapchat. But now there another trend is giv