How to Find More Ideas for Company Blog Posts
Luckily there are dozens of ways to find ideas for interesting and original posts that will be relevant to your customers and other stakeholders. Here are just five to get you started:
BRING MORE PEOPLE INTO THE PROCESS. You should also be bringing more people into the creative process. Invite everyone in the company to suggest topics. One writer can easily run dry after a few years so bring in some fresh ideas like they do on comedy shows.
RECYCLE OLD BUT USEFUL CONTENT. Don't be afraid to take a popular post from a few years ago, update it and repost it. People aren't going to read your archives looking for old posts. If you wrote it more than a year ago nobody remembers it and nobody will go searching for it.