Showing posts from September, 2015

How to Share Content on Twitter Effectively

Every day millions of twitter users share links to articles. Probably about as many bots do the same    But many of the humans do it so clumsily that they barely outperform the bots.

What I see way too often are tweets that just give the title and the link. Even worse is when people post a clickbait tweet like "you won't believe this!"  This might have worked in 2010 but today most people are smart enough to see through that.
So how should you share an article to be respectful to your audience and actually add value to the Twitter community? Here are three best practices.
Summarize key points. Rather than  just writing "awesome article" you should try to extract some useful learning. Describing a recent article in Fast Company I could have written "Interesting article in Fast Company", which isn't terribly helpful. I could have written "Article about phones in Fast Company", which again is very uninformative. In the end I chose to twee…

Five Ways to Avoid Speaking Disasters

Writing in the Guardian, Athene Donald describes Eight Common Conference Disasters. Some of these, like the time a swimming pool leaked into the auditorium below, are hard to guard against. But for most of the others careful speakers can at least mitigate the impacts, and sometimes avoid the consequences altogether.

Here are five ways that speakers can and should prepare to minimize the risk of catastrophe.

Check Your Own Laptop. If you plan to use your own laptop at an event make sure that you test it at least the day before. Don't wait until you are on stage to discover there is a problem. Run through the entire presentation to make sure that everything works as you expected. Make sure, too, that you also know how to connect your laptop to the projector. Practice this operation with a projector at least once and stick a note on your laptop to remind you which key you need to press to send the video to the projector. Be especially careful to test that animations and videos run co…