Posts

Showing posts from May, 2013

Why You Should be Networking Even If You Aren't Looking for a Job

Image
You don't need to be looking for a job or trying to sell something to find networking useful. In fact if you wait until you are looking for a job then it is probably too late. There are many reasons why you should be networking whatever you do, but here are the top three:

1. NETWORKING IS A LONG-TERM ACTIVITY. Networking is not something you can start today and expect results by the evening. It is a long-term activity where the best results can come months or even years after your initial effort. And it's not something you can buy ready made, since every network is personal. To build a solid network takes time and effort and the sooner you start this effort the sooner you will have the benefits. If you start building a network today when maybe you are not looking for work that network will help you a few years into the future when you decide to change or someone else decides for you.

2. NETWORKING HELPS YOU IN YOUR EVERYDAY WORK. There are many ways in which your network can he…

What Abba Can Teach About Social Media

Image
In the social media course I teach each year at the IAE Aix Graduate School of Management I am pretty sure that I have never once mentioned Abba, the iconic Swedish pop group that peaked in the 1970s before my students were born. But this year I will be adding a case study about the interesting way that their new museum in Stockholm connects interactive exhibits so that visitors can save and share to social media their experiences.

I visited Abba The Museum and interviewed CEO Mattias Hansson in early April, researching an article for Eye for Travel -- Mamma Mia: Look What Happens When a Museum Harnesses Social Media. At the time the museum was still in construction but already it was clear that this is going to be a cutting edge development and an inspiration for other museums and attractions.

Inside the museum there are many interactive exhibits. You can record your own version of an Abba hit, singing along with a backing track in a replica of the original Polar Studios in Stockhol…