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Showing posts from November, 2015

Why You Need Social Media Crisis Monitoring

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Whatever your business, you probably need social media crisis monitoring much more than you think. It doesn’t matter if your business is low risk, it makes no difference that you avoid wrongdoing and it can even be irrelevant that you don’t even use social media – it can still cause you a crisis.  Not convinced? Here are the reasons why for each of these scenarios.
WE HAVE A LOW-RISK BUSINESS.  Some companies operate in such risky businesses that they are – or at least should be – always braced for a crisis and recognize that their social coverage is going to be mostly negative.  Military contractors, oil companies and drug makers, for example, should know that what they are doing is bound to provoke some reactions. But what about the others? You might think that a soft toy maker or the Red Cross have nothing to fear but this is not true. There is no such thing as a low risk company because everyone can have rogue employees, everyone can have accidents, everyone can be caught doing so…

Speaking: Talk About the Story, Not the Slides

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As a child I recall being taken to see public lectures by explorers, mountaineers and other enterprising people. After all these years my lasting memory of these talks is how some people can do amazing things but be astonishingly dull when describing it.

Part of the blame lies in the style that they used. Every single one of them used a technique where they simply presented a sequence of slides and then described each slide.

"This is me putting on my boots".

"This is me eating breakfast".

"This is me on the summit".

Which is almost inevitably dull and uninteresting.

Once you make a decision to describe slides you are forced to adapt to the images and this simply doesn't work very well. Good talks are based on good storytelling so it is much better to craft your story first, and then to illustrate it with images, words, videos, props and demos that support that story. A really good talk would work without any slides at all, which is an added benefit i…

Being Easy to Find; Why Checking Your Contact Info is Important

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In an earlier post Five Things Every Startup Founder Needs to Know About Getting Media Coverage I mentioned that one way to get more media coverage for a startup is to make it easy for people to find contact information: every website should have some clearly marked contact details -- and not just a web form.
But it's not just websites. People sometimes forget to provide contact information on emails and even business cards. And sometimes it is there but it is wrong. Recently at a networking event someone gave me a business card. The next day I tried sending a message to the address on the card but it didn't work. I then went to the company website and that provided just the same address. It can happen to anyone. Adding a new email account to my phone recently I made a mistake in my own phone number, happily discovered and corrected very quickly.
But these episodes reminded me that sometimes you might miss opportunities simply because people have had trouble contacting you. Y…