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Showing posts from June, 2014

Why Companies Don't Like You to Google and Xerox Things

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Some products are so successful in the marketplace that their trademark is widely used as the generic name for all products of that type. Google is the most common of these. People often talk about "googling" things or say "let me google that for you". There are many others: Xerox has become a synonym for photocopy, Hoover for vacuum cleaning, Jet Ski for acquatic motorcycles, Frisbee for flying disks or Jeep for compact sport utility vehicles.

Outsiders often see this as a sign of success and wonder why the companies who own these trademarks are apparently unhappy about the situation and try to discourage the use of their trademarks as generic names. There is a good reason for this. In the US and some other jurisdictions you can lose your rights to a trademark if it becomes generic and if the owner has not made sufficient effort to stop this.

This is not paranoia. Many famous trademarks have been lost by their owners precisely for this reason. Aspirin used to be …

Why Politicians, Celebrities Should Beware of Touch Screens

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After all his troubles with Twitter in the past, you might think that former US representative Anthony Weiner would be more careful, but he is in the news again for favoriting a tweet about sexting. According to the Slate article about this story, he claims that he did this by accident, touching the star symbol while scrolling the page.

This happens all too frequently when you are using apps on a touch screen device. Almost every day I inadvertently view someone's profile on LinkedIn while I am scrolling through updates one handed. I can easily imagine that someone could also like or favorite posts that they don't actually intend to endorse.

When my fingers slip on a touch screen the consequence are insignificant -- at most I leave someone wondering why I am suddenly interested in their profile -- but for politicians, celebrities and other high-profile social media personalities these mistakes are much more serious. As Anthony Weiner has found to his cost every slip on Twitte…