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Showing posts from October, 2015

How to Network Effectively When You Are Unemployed

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Many of these blog posts are inspired by questions that people ask me in lectures and workshops, some by questions sent to me by email and some from questions people ask on the popular Q&A site Quora. Most of the time if one person asks a question thousands more have the same problem so I put an answer here, too, where everyone can read it.
Just this week an anonymous user on Quora asked "Long term job seekers are advised to build a network but who would want to network with them?".  This is a very interesting question because it highlights two misunderstandings about networking and there is actually a fairly straightforward way to solve this problem.
First of all, you are not supposed to wait until you are long-term unemployed to start building a network. It can take years to build a solid network -- though much less to get started -- so you should be doing it long before you are unemployed. Network while you have a job, and even network while you are still in school. …

How a Media Relations Hack can Improve Your Emails

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When you are preparing replies to questions from journalists your media training person will teach you to reply in complete statements. So if the question is "Do you think that social media is just a fad?" an answer like "No" might be technically accurate but is unusable for the journalist. You will get much better results if you reply "I do not think that social media is a fad". This is easier to quote in video and much easier to use in a written piece.

This same technique can also be used in email threads to make communication more effective. When someone sends a message like "Will you be able to help with the pitch coaching at the next startup event?" you could just reply "Yes". This has two disadvantages. First, the sender has to re-read their message to see what you replied to. Second, restating it as a complete statement means that the other person can see if you understood correctly. For this to work it is best to use your own …