Three Mistakes to Avoid When Talking to Media
1. PRIME MINISTER WEARING PAJAMAS ON HORSE. In any interview situation you have to be careful what you say, staying on message and avoiding the temptation to respond the way you would in a normal conversation. To get someone to say strange things to quote all the journalist needs to do is to ask odd questions like "Was the prime minister wearing pyjamas at the time?". Wiser, more experienced people might not rise to this bait, but everyone can have off days and if the questions are persistent enough you can easily get annoyed and let slip a snarky reply that no paper can resist printing. The lesson from this is simply to be on your guard and just respond "no" or give an on-message response. Playing back the entire question in this way is exactly what the reporter hoped.