How to Make a Video Go Viral. Seems Like Some Things Never Change
Come to think of it, there are two ways to make a video or anything else go viral, but they don't have much to do with social media: plain old fashioned influence and money.
Last week's viral sensation Kony2012 has quickly become the most talked about topic in the PR world because it has been so amazingly effective. Two weeks ago the campaign to stop Joseph Kony was almost unknown; today thanks to Jason Russell's brilliant campaign it is the cause that almost everyone either supports or criticizes. Very few people have never heard of it.