Learning from a Near Miss in Interactive OOH
Production quality is good and the gamified exercise looks fun, but where the campaign stumbles is in engaging the public. Though the soccer players on the screen are continually beckoning people nearly everyone simply walks past it, like it didn’t exist.
Lectures, Workshops, Coaching and Writing
If you'd like a lecture, workshop, coaching or writing about this or other communication topics you can contact Andrew Hennigan at email@example.com or 0046 73 089 44 75.