The Coming Age of "Deep" Reputation
For a decade personal "reputation management" has mostly meant online reputation. People have been creating online content with the aim of appearing more visible in search engines like Google, usually with some success. I have written myself about this in posts like Five Simple Steps To Improve Your Online Reputation . But now changes in search technology mean that in a few years the text search as we know it, basically unchanged since the 1990s, will be replaced by alternatives that are less easy to manage, bringing n a new age of "deep" or "fundamental" reputation management. You see this trend already when you search for famous people, companies and so on. Google puts an answer box on the right, next to the search results. Their aim is to give you the answer to your question, not just a list of possible sources. In part this shift is driven by technology -- it couldn't be done in 1998 when Google started -- and partly by the shift to mobile dev