Reputation: Why Ford's Indian Ad Affair Hurts Their Brand Even If They Had Nothing To Do With It
Images from a controversial Ford advertising campaign in India went viral on 22 March 2013, followed by a furious backlash against the company. Many people took issue with the image of people bound and gagged in the back of the car; others were upset by the image of Berlusconi during a period of difficult diplomatic relations between Italy and India. Except that Ford didn't really have anything to do with it. The ads were created by employees at the JWT agency in India entirely on their own initiative without any input or approval from the agency or the client. The same individuals then uploaded them to adsoftheworld.com a site where people in the advertising business post their work to be seen primarily by their peers. The ad was never requested, seen or approved by Ford or even their agency. [ Update: there are different versions of the story. Some say Ford knew more than they say in the official version. See Ford Mess: Ford, JWT and WPP Have Overeacted . ] Most people a