Andrew Hennigan is a Lecturer, Speaker Coach and Writer. He is interested in speaking, writing, social media, networking, influencing, reputation, intercultural, innovation and other topics. He is also a freelance journalist, writer for hire and author of the book Payforward Networking. Copyright Andrew Hennigan 2007-2018.
Five Reasons Why Turning Off The Internet is a Bad Idea: Practical Advice for Busy Dictators
According to news reports Syrian President Bashar al Assad has apparently unplugged
his country from The Internet. If you are a desperate despot I can see why you might be tempted to reach for
that OFF switch when you get a few dislikes on Facebook. But as a communication
consultant I don't recommend this for five reasons.
1. MORE NEGATIVE PRESS. Turning off The Internet gets you some seriously bad
press. I don't recall anyone ever writing a neutral-to-positive piece about
this. You are probably getting some negative coverage anyway for other unpleasant things, but you don't mess with The Internet and get away with it.
2. DRIVES ANGER TO THE STREETS. Turning off The Internet can have the entirely unintended effect of encouraging more direct action. People are still angry and maybe they were venting their anger online, posting negative content on social media. Without this outlet they have little choice but to turn off the computer, hit the streets and throw hard, heavy stuff at wherever you live.
3. CUTS YOU OUT OF THE LOOP. While The Internet is up
you at least get to see what people are saying, who said it and who liked it. Turn the regular web off and people resort to other channels that you can neither monitor nor control. Now you don't even know how much angry they are or what they are going to do next.
4. THE BACKLASH CAN HURT. Doing anything bad to The Internet winds up geeks who know how to hurt you. Remember
all the embarrassing emails you sent to mistresses? Now they will be on the web
for everyone to see. Have an official website? It will get hit like Mastercard
and Visa. And remember how web-savvy jokers linked searches for the phrase "miserable failure" to the biography of George W Bush? Do you really want to be the first google
result for "asshole"?
5.DRIVES COMMUNICATION UNDERGROUND. Most of all, once you show people that a communication network is not dependable you just give a lot of people the idea that they need a more robust, government-proof communication network. Maybe local community
organizers will get satellite links. Maybe their neighbors install a peer-to-peer network that needs no state infrastructure. Or perhaps people can fall back on pen-and-paper solutions.
You might get a short-term relief from negative coverage by turning off The Internet, but long term it isn't going to do much good. People will just find other ways to get the word out and meantime you get yourself an even worse reputation as an Enemy of The Internet. People of The Internet do not forgive, they do not forget and they have a way of getting their own back.
Job interviews through Skype, Facetime and other Internet-based video call services have become very common for first meetings so that people can be screened quickly without the inconvenience of travel. This means that anyone who knows how to look better in a Skype call has an advantage over the candidates who don't realize that this is even possible or do not take the trouble to prepare.
In an earlier post I described Ten Ways to Impress People in a Skype Interview, covering all the basic techniques. Today people are increasingly using smartphones and tablets for these interviews, so in these cases which tips are the most useful? Here are five that will make a visible difference.
HAVE THE CAMERA FIXED AT EYE LEVEL. Probably the single most useful tip when using any device is to place the camera at eye level and fix it in some way. Don't lean over the device and don't try to hold it in your hand, like a video selfie. You will look much more professional when the camera len…
Images from a controversial Ford advertising campaign in India went viral on 22 March 2013, followed by a furious backlash against the company. Many people took issue with the image of people bound and gagged in the back of the car; others were upset by the image of Berlusconi during a period of difficult diplomatic relations between Italy and India.
Except that Ford didn't really have anything to do with it. The ads were created by employees at the JWT agency in India entirely on their own initiative without any input or approval from the agency or the client. The same individuals then uploaded them to adsoftheworld.com a site where people in the advertising business post their work to be seen primarily by their peers. The ad was never requested, seen or approved by Ford or even their agency. [Update: there are different versions of the story. Some say Ford knew more than they say in the official version. See Ford Mess: Ford, JWT and WPP Have Overeacted. ]
You have an important speech or presentation coming up on
Monday. It’s Sunday now and you have prepared nothing. Maybe it’s not your
fault because the plan was changed at the last minute, or maybe you had
allocated time to prepare but then there was an emergency to deal with. Or
maybe it is your fault. But it doesn’t matter.
Surprisingly, perhaps, the situation is not at all hopeless.
You can always recover from a zero-preparation situation and sometimes it can
even lead to a better outcome, provided that you know how to do it.
to be ill or saying that the dog ate your speech might get you off the hook, but long
term this will work against your credibility. Your best approach is to go ahead
but to use a lean approach to crafting a brief but powerful speech.
Here’s one way to solve the problem:
First of all, throw
away all of your old notes, slides and other materials. It’s tempting to
try to recycle old stuff but you will find that trying to find and adapt
existing things …