Use Social Network & Media Sites To Build a Strong Presence for Your Business
2. YOUR OWN BLOG. Blogging is also slightly retro but having a blog for your company gives you another high-ranking space on the web. Search engines often give priority to sites that change regularly so a blog will be highly ranked if it is hosted on a popular blogging platform. You don’t need to spend a lot of time on the blog – that’s for pro bloggers – and it is a useful channel for your news, view and other comments. If you have no idea how to create content for your blog try paying a freelance writer.
3. FACEBOOK BUSINESS PAGE. Facebook is so big you really can’t afford not to be there. A company page is free and simple enough to set up but will both appear in external searches and also internal Facebook searches. When you are just using it to build a search engine presence you don’t need much content, just to be there.
4. LINKEDIN COMPANY PAGE: Everyone should have a personal profile on LinkedIn but to get more visibility for your company you need to set up a company page, too. This is very easy and does not require much work for maintenance.
5. GOOGLE+ BUSINESS PAGE: While Google+ isn’t yet as popular as Facebook it certainly ranks highly in searches. Creating a simple page for your company doesn’t take long and you can cut and paste the same content you used for your Facebook page.
6. PINTEREST BOARD. If you don’t have an account on Pinterest now is the time to open one. This image-oriented online pinboard site is a major driver of traffic for retailers and is definitely a place to be if you have some product that is visually appealing – clothes, food, jewelry, garden designs, furnishings and so on. You can create a Pinterest account and boards for your company so that it shows up in searches for company names.
7. TWITTER ACCOUNT. Everyone should have a Twitter account. Even if you don’t tweet very much it is still useful for search visibility, but you can also use it effectively to promote new posts on your blog, your Pinterest boards an other things.
8. YOUTUBE ACCOUNT. YouTube is one of the most popular sites in the world so having a channel for your company guarantees a highly ranked entry in Google. You don’t need to have many videos on your page and to start with a single short clip is sufficient. This channel can be useful for promotional videos about your products and is also ideal for things like assembly instructions.
9. QUORA BOARD. Quora is a social question and answer site that is still remarkably free of spam and popular enough to rank highly in searches. Companies are allowed to create Boards on Quora (see Can a Quora Board represent a company?) where they can post articles and links about a topic, encouraging engagement with other users.
10. SOUNDCLOUD PAGE. Soundcloud is a useful site for storing any kind of audio clip -- music, poetry, stories, sounds of nature or anything you want. How you use this space depends on the kind of business you have, but if you don’t have a product or service that makes an interesting noise you can consider just uploading a podcast or a short audio clip where you introduce yourself.
Related posts on Reputation Management and Branding:
Online Reputation: How to Deal With Five Difficult Cases
Why You Need an Online Presence Even if You Think You Don't
Choosing Pronounceable Brand Names: Lessons from the Cuil Saga
Five Simple Steps to Improve Your Online Reputation
Branding in the Age of Search Engines
Why Having Accounts on Photo Sharing Sites Is Good for Your Image
Sign Up Now: Joining New Networking Sites Boosts Brand, Reputation
Lectures, Workshops & Coaching
For one-to-one coaching, lectures and workshops on this topic -- especially if you have a tricky reputation problem that the basic guidelines don't solve -- visit andrewhennigan.com or contact me directly at firstname.lastname@example.org or by phone on 0033 6 79 61 42 81.