Three Reasons Why Allowing Employees Access to Social Media Benefits an Organization
1. CONNECTED EMPLOYEES ARE MORE EFFECTIVE. Nobody can work in complete isolation, whatever they may think. To be effective and productive you rely on help from other people and the best way to be sure of getting that help is to have a strong network of people who can answer your questions or proactively share with you a useful new method, tool or idea. This is maybe intuitive but if your intuition doesn't get it then I recommend you read How Bell Labs Creates Star Performers, the Harvard Business Review article about Robert Kelley and Janet Caplan's 1993 study at Bell Labs that demonstrated this point. Connecting for performance works best with knowledge workers, but everyone else benefits, too.