Showing posts from September, 2014

How to Make Sure Journalists Quote You Correctly

People who have been interviewed by journalists are often disappointed by the results. Sometimes they are misquoted or quoted out of context but this is not always the fault of the journalist. The person who is being interviewed can also minimize the risk of being misquoted by making it easier for the journalist to capture their ideas accurately. 
Since I have been both a freelance journalist interviewing other people and also an expert being interviewed by journalists I have seen this problem from both sides. I have learned that there are some simple best practices to follow to get the best results. These work with both face to face and telephone interviews.
Prepare before the interview. Never go into an interview unprepared. Think about the messages you would like to give, make a list of points and check the facts that you plan to use. If it is a phone interview you can have your notes in front of you; if it is a face-to-face interview check your notes just before you go in. Some peop…