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Showing posts from May, 2010

Seven Reasons Why Your Company Needs a Properly Managed Twitter Account

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There are still companies that either don't have a Twitter account or -- maybe worse -- have an account that is not properly managed. In my experience there are two reasons why this is so: either they don't know why they need an account or they do but they just don't know how to run it. Today we'll deal with the first problem; I'll come back to the other later.

So, why does a company need a properly managed Twitter account? Here are seven very good reasons.

1. BRAND PROTECTION. If you are not registering your brand somebody else might hijack it either to attack you or to try and make money selling it to you later. If you are the PokaPola company make sure that @pokapola belongs to you and not some student in Shanghai. It's free, it's easy.

2. FAST NEWS DELIVERY. When crisis strikes believe me there is no faster way to reach stakeholders than through Twitter. You can access it from any mobile phone and reach a global audience in seconds. CNN can'…